When will the BullPEN app officially launch?

BullPEN is ready to go for the spring sale season with new bulls being listed all the time! Available in the Apple and Android app stores.

Follow BullPEN @getpenned on social media to get updates on when new bulls are listed!

What breeds does the app support?

The BullPEN app currently supports 5 breeds: Angus, Hereford, Red Angus, Simmental/SimAngus™, and Charolais.

What is a breeder handle?

The “breeder handle” feature (similar to an Instagram or Twitter handle, but for bulls) allows users to search for bulls offered by a specific breeder. This allows breeders to build their social media brand consistently across platforms.

Is BullPEN free to download?

-Free to download and use for Apple and Android devices (available in USA and Canada)
-No in-app purchases
-No ads
-No user accounts needed
-No user permissions requested

What does it cost to list on BullPEN?

BullPEN’s listings, valued at $2 per bull, are currently being offered at an introductory rate of $1.

Can bull and sale info be updated?

Complete EPD updates of all listed bulls can be done for a flat rate of $15.

Free updates include:
-Any updates or changes in sale details
(for example: change in sale location or adding a video catalog)
-Updates to actual scrotal measurements
-Updating sale outs and reporting bulls as sold

How does BullPEN get the bull and sale info?

The breeder emails BullPEN a spreadsheet of their bull data. Sale information is gathered through the listing form.

BullPEN’s marketing collaborators can make listing easier by passing along your info since they will already have your sale information and bull data (if they are designing your catalog).

Does the spreadsheet have to be a specific format?

BullPEN provides an Excel template for each breed that can be downloaded from the listing page. However, you can send the data in whatever format you find convenient as long as the spreadsheet can be opened in Excel. It’s best to provide as complete bull data as possible to assure your bulls show up in search results. Some data, for example: bull name, birth date, reg. no. and certain EPDS, is required for each bull listed (this varies with each breed).

What kind of information is in a BullPEN listing?

-Breed Specific EPDs and Indexes
-Bull Age
-Breed Specific Traits (horn, breed category)
-Ratios and Adjusted Weights
-Breeder Comments
-Breeder Contact (phone and email)
-Sale Information (location, time, date)
-Online Bidding Links (up to 2 links allowed for online bidding)
-Link to Video Catalog (in most cases BullPEN can link to the specific lot video, if not, the link will be to the online catalog as a whole)

Wait, no pictures?

Yep. No pictures.
The app makes it incredibly simple to call or email about a bull (it will even precompose emails with the bull’s name). This provides the opportunity to send a photo and cast light upon the bull (along with others that may be of interest for their needs). Else, buyers will want to go to the sale, view the bulls, and add or remove bulls they feel are best for their operation.

If users are demanding of this option, it may be added in the future. As for now, the app is focused on making connections and the numbers.

How long are bulls listed?

BullPEN’s listing agreement requires all bulls listed to be for sale. Bulls are listed until they are sold or 90 days (whichever is shorter). If bulls are sold at auction, they will be removed the day after the sale.

Breeders selling via private treaty have two options:
-Email or text registration or lot numbers to BullPEN when bulls are sold
-Have BullPEN send a weekly email/text request for registration or lot numbers that have been sold.

Can I see a listing agreement?

A sample listing agreement can be viewed here: BullPEN Sample Listing Agreement

Can I use the BullPEN logo?

You will be emailed a media kit with the BullPEN logo in web/print friendly format (with a transparent background). The kit will include a light and dark variation.

The BullPEN logo can be used with your handle in place of the “@”.

BullPEN can also provide you, at no additional cost, customized inserts for your catalog or graphics for your use on social media.

In social media, the BullPEN logo can be found as a sticker by typing “getpenned” into a gif search (along with other fun, bull sale gif stickers!).


If you have any questions about the app or listing bulls, I would be happy to answer!

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