The 2021 bull sale season was the initial launch of BullPEN.
These results show bull buyers are eager and interested to use this new technology and it is a viable tool for buyers and seedstock producers alike.
For seedstock producers, BullPEN is a combination of two things:
- Providing a comfortable experience for your customers while looking at bull data
- Reaching each bull’s ideal customer. When a buyer clicks a bull’s profile, they are seeing exactly what they’re looking for.